Why does it feel like we live to work? Like we’re always struggling to figure out what we want from life, what we want to do with our time, our skills, our dreams? And why does it feel like finding the answer is so damn difficult? Societal norms, peer pressure, expectations, and many other factors can so easily cloud our view and keep us from truly seeing it.

I have been focusing on this myself, and I think I am making progress. For me, it all started with the foundational question, “What kind of life do you want to live?”

Maybe it’s just me, but I feel like the whole concept of finding what you love that you’re also good at that the world needs and that you can make a living at is such a foreign thing here in the US. So often we get caught up in just the day to day survival that we lose sight of what we love. We forget the satisfaction of doing the things we’re good at. Can ikigai help us rediscover that? Can it be the match that lights a fire within us and burns so brightly that we have to go after our dreams?

Your branding says so much. They say a picture is worth a thousand words, and I say that a logo is worth ten times that. With a single graphic design, you are communicating the essence of your brand, company, agency, etc. You are telling your story in the blink of an eye, giving potential clients or customers a snapshot of the vision behind it.